September 27, World Tourism Day

27/09/2025

Today is a day for a celebration! Every September 27th, we celebrate World Tourism Day, a day promoted by the World Tourism Organization (UNWTO) to highlight the social, cultural, economic, and environmental importance of tourism worldwide. This day not only recognizes the key role of the tourism sector as a driver of development, but also invites us to reflect on how to make tourism a more sustainable and inclusive activity.

In Catalonia, one of Europe's most visited tourist destinations, World Tourism Day takes on special significance . The region offers a wide variety of landscapes, heritage, and traditions that attract visitors from all over, but it also poses the challenge of preserving this rich legacy for future generations. In this context, promoting responsible tourism is essential.

Reducing our carbon footprint as tourists is an effective way to contribute to this goal. This involves, for example, traveling using sustainable modes of transportation, such as trains or bicycles, choosing accommodations committed to sustainability, and consuming local products and services. It also means respecting the natural and cultural environment of the places we visit and engaging in experiences that generate a positive impact on local communities.

World Tourism Day reminds us that traveling is not just about discovering new places, but also doing so with awareness and respect. Catalonia offers us the opportunity to enjoy tourism that connects with nature, culture, and people, leaving a positive impact. Transforming the way we travel is key to ensuring a fairer and more sustainable future for all.

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